I'm for it!
All sports should have this policy. Especially basketball. 4th quarter, last 5 minutes, whatever. Mainly in close games. There has to be something you can show us or tell us to keep the excitement up. Even these tennis dudes were just showing us replays.
And yes, tennis replays are 10 times better than another Snuggie commercial.
NOTE: The Super Bowl is my one exception here. Keep the commercials coming.